Nissan India strengthens its focus on safety and technology

• Nissan Magnite scores 4 stars safety rating at the Global NCAP
• Nissan announces program with the Govt & SIAM, IRSC on awareness for blinds spots

New Delhi, India, February 25, 2022- Nissan Magnite has scored a 4-star safety rating in the latest round of ratings issued by Global NCAP in the adult occupant protection category. The ‘Make in India, Made for the world SUV’ provides safety through a variety of driving conditions, making it a versatile build SUV for any setting. From navigating city traffic to winding hilly slopes, the quality of its body coupled with its range of safety features is what builds the customers’ trust in the Nissan Magnite’s safety.

The model used for the crash test was the XL manual, base model. The Big, Bold and Beautiful, Nissan Magnite’s features are developed in accordance with Indian safety regulations to ensure customer safety. The Nissan Magnite comes with extensive safety features including Anti-lock Braking System (ABS), Electronic Brake-force Distribution (EBD), Hydraulic Brake Assist (HBA), Vehicle Dynamic Control (VDC), Traction Control System (TCS), Hill Start Assist (HSA), speed sensing door lock, central locking and SRS dual airbag system with pretension & load limiter seatbelt for driver and passenger.

Continuing Nissan commitments towards safety, Nissan India launched the #beanissanblindspotter, a multi partner initiative to identify India’s worst accidents spots. The campaign is being run in collaboration with the Ministry of Road Transport and Highways of India (MoRTH), the Society of Indian Automobile Manufacturers (SIAM), Indian Road Safety Campaign (IRSC) and MapMyIndia. .

The all-new Nissan Magnite has achieved the best level of packaging and seating comfort. Its horizontal instrument panel structure double deck console makes it wider, spacious and provides plenty of functional storages. Along with that, the all-new Nissan Magnite also has a tech pack which has a wireless charger, air purifier, puddle lamps and ambient /mood lighting, premium speakers (JBL powered by Harman).

“At Nissan, safety has always been a priority. We value research and reinvention. We have spent 89 years building cars that reflect the qualities of stability and powerfulness that the brand is built on. The rating is a testimony to our efforts in making it one of the safest cars in India today.” said Sinan Ozkok – President of Nissan’s India operations.  

“At Nissan, customer safety has always been a top priority. The aim of the design was to integrate Nissan Magnite with safety, style and security. The Global NCAP evaluates vehicles through strict international standards that we at Nissan have been working towards achieving. It brings us joy to know that the Big, Bold and Beautiful Magnite has been able to achieve its goal. Nissan India will continue to create world-class yet affordable products to bring value to our customers.” said Rakesh Srivastava – Managing Director of Nissan Motor India Pvt Ltd. 

Nissan India also offers the first-in-industry innovative Virtual Sales Advisor for Nissan Magnite customers as part of its digital platform Shop@home, to enhance customers’ car buying experience. Virtual Sales Advisor equips Nissan customers with real-time personalized product expert interaction that provides information about the vehicle, answer product and ownership related queries, variant suggestions, financing and exchange value options, virtual test drives as well as book the car online. The platform provides a complete end-to-end informational and transactional assistance in the customer journey to help the customer make a considered buying decision.

This enhances the Shop@Home digital platform for an end-to-end digital contactless car buying experience for the customers. Starting with engaging exploration enabled through virtual showroom and virtual test drive, the platform conveniently provides the options to personalize the car, evaluate exchange value of existing car, calculate, and compare EMIs and apply for finance before booking their personalized car.

Nissan India’s also offers subscription plan that enables customers to own a vehicle with a ‘White Plate’ and a “Buy Back Option” in Delhi NCR, Mumbai, Pune, Bangalore, Hyderabad and Chennai. The plan comes with Zero Down Payment, Zero Insurance Cost, Zero Maintenance Cost, share back and save and an option to own.

Nissan India also has its entire range of Nissan and Datsun products in Canteen Store Departments (CSD). Defence personnel can now avail all CSD approved applicable discounts and offers through CSD Depots across the country.

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About Nissan Motor India Pvt. Ltd.

Nissan Motor India Private Ltd. (NMIPL) is a 100 percent subsidiary of Nissan Motor Co. Ltd. Japan. The company was incorporated in 2005 and offers innovative and exciting products across the hatchback, SUV and Sedan segments in India. Nissan together with its global alliance partner Renault set up a manufacturing plant and a Research & Development Centre near Chennai. Nissan in India has a portfolio of two brands, Nissan and Datsun. For more information, visit www.nissan.in.

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